Alphabet is a rare megacap that ranks near the top of the marketbrief factor grid on both profitability (A) and growth (A-). Search advertising remains the cash engine, while Cloud and Gemini AI are turning into real earnings contributors, and a P/E near 17x is actually cheaper than most other megacap tech names, so valuation risk is comparatively low.

The structural overhang is whether AI-driven conversational search eventually cannibalizes traditional search ad revenue. For Korean investors, it's worth tracking antitrust outcomes and AI search share each quarter while holding it as a core position.